Civica Group Brand identity | website | guidelines
Name and brand identity creation for The Civica Group. Civica is an international market leader in specialist systems and business process services for organisations across the public sector and around the world.
The Sanderson Group wanted to create a specialist Public Sector IT division providing IT consultancy and support to Local Authorities, Educational institutes, Councils and Healthcare bodies.
After creating the Civica name, we also wanted the brand identity to strongly reflect the public sector relationship – i.e People. We photographed the staff of Civica and produced a ‘C’ shape people identity made up entirely of Civica employees. The staff, being part of the new visual identity had an immediate affinity with the new brand identity. The brand was introduced with a full programme of brand identity applications and collateral, including brand guidelines and a comprehensive new website design.