Saudi Telecom is the leading national provider of telecommunication services in the Kingdom of Saudi Arabia. With their development of a Cable Television on demand service to be called ‘GEM’ they requested a few design agencies to pitch and develop brand identity proposals.

GEM suggested a bright colourful jewel shaped identity and our designs illustrated these qualities.

Gem’s Telecommunications/ Television services offer was also large and diverse so an interesting and complex multi-faceted shape was appropriate to their business offer. We produced a number of design solutions to illustrate how the identity would work animated On-Screen, on printed collateral,on Gem branded TV products and in retail environments.

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