Woolmark | International Wool Secretariat
Woolmark Sales Presenter
Woolmark required a promotional sales brochure for their representatives to promote and develop sales of the Woolmark licence programme, where clothes manufacturers, retailers, washing machine manufacturers and washing product manufacturers buy a licence for rights to use the famous ‘Woolmark brandmark’ on their products.
Reseach has shown that products endorsed by the ‘Woolmark’ are 30% more likely to sell.
Our title ’small label, big success’ reflected this. Using large typography and specially commissioned fashion/product photography we illustrated key sales info in a simple, bold direct style that the sales team could present, to illustrate key Woolmark facts.