Fluorescent green edging, debossing, silver foiling and silver printing were used on all stationery to add quality and stand out value to the new identity.

The identity originated from a combined lowercase g + e, that progressed into the final mark solution — a dual ‘figure of 8’ infinity design – suggesting a renewable / recycling continuum of energy and fortuitously a ‘graphic butterfly’.

Greeneco specialise in providing energy saving solutions through renewable technologies, such as solar thermal systems, biomass boilers, rainwater and grey water harvesting and small-wind turbines. Their new identity needed to reflect Greeneco’s sustainable and renewable values and respect for environmental issues whilst avoiding ‘green’ design cliches.

Fluorescent green edging, debossing, silver foiling and silver printing were used on all stationery to add quality and stand out value to the new identity.

The identity originated from a combined lowercase g + e, that progressed into the final mark solution — a dual ‘figure of 8’ infinity design – suggesting a renewable / recycling continuum of energy and fortuitously a ‘graphic butterfly’.