London 2012 Olympic Bid | Brand identity

The London Organising Bid Commitee for the 2012 Olympics put out an open brief to the design community to design a identity for the Official London Bid.

We were selected onto a shortlist of 3 finalists from over 10,000 design entries.

A simple and memorable idea in which 2012 is highlighted in the Olympic colours, whilst the word London is still immediately readable.

We were commissioned by LOCOG to develop the branding and illustrate how the brand would work in promoting and increasing awareness for the London 2012 Olympics bid.

The London Organising Bid Commitee for the 2012 Olympics put out an open brief to the design community to design a identity for the Official London Bid.

We were selected onto a shortlist of 3 finalists from over 10,000 design entries.

A simple and memorable idea in which 2012 is highlighted in the Olympic colours, whilst the word London is still immediately readable.

We were commissioned by LOCOG to develop the branding and illustrate how the brand would work in promoting and increasing awareness for the London 2012 Olympics bid.

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